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In 2024, our global consumer survey revealed a striking insight: one in four customers would abandon a brand if they received irrelevant communications. Today’s consumers demand meaningful, personalized interactions that feel as natural as chatting with a friend.

Can you feel it? Love is in the air! Valentine’s Day is right around the corner, making it the perfect opportunity for retailers to boost their sales after a sluggish January.

Language is the key to human communication, and in the world of technology, protocols serve as the language that enables devices to interact seamlessly. One such fundamental protocol suite is Signaling System 7 (SS7), a framework that has transformed voice calls, SMS, and data services.

If you're in the SMS messaging industry, you might have wondered: What is SMPP? SMS, a widely-used communication technology, has been connecting mobile users across the globe for decades.

Picture this: you receive a plain, text-only message from your favorite brand offering a 20% discount. While the offer might spark some excitement, the lack of visuals, interactivity, and a compelling design likely won’t push you to take immediate action.

RCS (Rich Communication Service) is a modern messaging protocol introduced in 2007 to upgrade traditional SMS by offering smartphone-era features. It supports rich multimedia content, extended messaging capabilities, and interactive elements like read receipts, reactions, and branded experiences. RCS provides a dynamic messaging experience, bridging the gap between basic texting and advanced chat apps.

When SMS is considered as a channel for customer communication, the concepts of A2P and P2P messaging must be understood. While these terms might already be familiar, recognizing their distinctions is essential for selecting the best option for your business needs.

Understanding the ideal time to send SMS messages is critical to ensuring maximum impact and engagement. By selecting the right moment, you can significantly increase the likelihood that recipients will read and respond to your messages.

Navigating the rules around SMS messaging can be challenging. Each country has its own regulations, and understanding them is key to maintaining compliance. This guide will break down the essentials you need to know.

A standard SMS is limited to 160 characters. Exceeding this threshold may result in additional costs, delivery complications, and a diminished customer experience.