RCS… Picture this: you receive a plain, text-only message from your favorite brand offering a 20% discount. While the offer might spark some excitement, the lack of visuals, interactivity, and a compelling design likely won’t push you to take immediate action.
Now, imagine receiving the same 20% discount, but this time through a vibrant message featuring a carousel of personalized product suggestions, a branded header, and a clear call-to-action (CTA) button. Wouldn’t you feel more inclined to engage with that?
This is the power of Rich Communication Services (RCS). As the next step in mobile messaging evolution, RCS unlocks new opportunities for brands to connect with their audiences in more personalized, dynamic, and engaging ways.

Here’s why RCS is set to become the gold standard for mobile marketing by 2025

1.⁠ ⁠Revolutionizing the Customer Experience
With 73% of consumers identifying customer experience (CX) as a critical factor in purchasing decisions, providing an engaging and seamless mobile journey is essential for brands striving to stay competitive.
RCS enables businesses to offer a fully immersive experience. Messages can include high-resolution images, branded elements, and interactive buttons that guide customers toward taking specific actions—all within a single interface. For instance:
  • A retailer can send a personalized product carousel via Rich Communication Services.
  • Customers can browse, purchase, and even track orders without leaving the messaging platform.
This streamlined approach not only saves time but also builds trust and satisfaction, fostering stronger brand-consumer relationships.
2.⁠ ⁠Driving Engagement Like Never Before
For businesses aiming to maximize their marketing ROI, engagement is key—and RCS delivers it.
Through RCS, brands can send interactive messages that encourage immediate actions, such as:
  • Registering for events
  • Making a purchase
  • Exploring exclusive offers
On average, users engage with RCS messages for up to 45 seconds, and they’re 35 times more likely to open an Rich Communication Services message than an email.
The interactivity of RCS also translates into higher click-through and conversion rates. Whether it’s scheduling an appointment or redeeming a discount, customers can act quickly and conveniently.
Additionally, RCS’s built-in analytics allow businesses to monitor message performance in real time. This means brands can make data-driven decisions to refine their strategies and optimize results.
3.⁠ ⁠Scaling Personalization Effortlessly
Personalization is no longer a luxury—it’s a necessity. Research shows that two-thirds of consumers prefer brands offering tailored experiences. With Rich Communication Services, businesses can deliver these experiences at scale.
RCS messages can be customized based on:
  • Consumer behavior
  • Location
  • Past interactions
  • Real-time preferences
For example, a restaurant could send a lunch discount to customers near its location or a retailer could highlight products a customer previously browsed. Beyond personalization, RCS enables two-way communication. Brands can use surveys, polls, or quizzes to gather customer feedback, further refining their messaging strategies.
This level of personalized engagement not only enhances satisfaction but also builds emotional connections. Consumers are far more likely to trust and remain loyal to brands that truly understand their needs.
4.⁠ ⁠RCS’s Global Momentum
A key factor in RCS’s rapid rise is its widespread global adoption. Initially developed as an upgrade to SMS, RCS is now supported by major carriers worldwide. The game-changer? As of October 2024, all Apple devices now support RCS, unlocking access to millions of additional users.
By 2025, RCS business messaging traffic is projected to reach 50 billion messages annually, solidifying its position as the universal messaging standard. For brands, this represents an unparalleled opportunity to connect with a global audience using consistent, engaging, and interactive communication.

Why RCS Is Non-Negotiable for Brands in 2025

Adopting RCS isn’t just a choice; it’s a competitive necessity. As customer preferences shift toward richer, more engaging communication methods, brands that fail to embrace RCS risk losing their relevance in an increasingly crowded market.
RCS provides the tools to cut through the noise, delivering a superior customer experience that drives both loyalty and revenue.
Ready to integrate RCS into your marketing strategy for 2025? Contact Netmill today to discover how we can help your brand stand out.
By investing in RCS now, you’ll position your business to thrive in the future of mobile marketing.