Language is the key to human communication, and in the world of technology, protocols serve as the language that enables devices to interact seamlessly. One such fundamental protocol suite is Signaling System 7 (SS7), a framework that has transformed voice calls, SMS, and data services.

If you're in the SMS messaging industry, you might have wondered: What is SMPP? SMS, a widely-used communication technology, has been connecting mobile users across the globe for decades.

Picture this: you receive a plain, text-only message from your favorite brand offering a 20% discount. While the offer might spark some excitement, the lack of visuals, interactivity, and a compelling design likely won’t push you to take immediate action.

RCS (Rich Communication Service) is a modern messaging protocol introduced in 2007 to upgrade traditional SMS by offering smartphone-era features. It supports rich multimedia content, extended messaging capabilities, and interactive elements like read receipts, reactions, and branded experiences. RCS provides a dynamic messaging experience, bridging the gap between basic texting and advanced chat apps.