Imagine: you’ve been running ads for a new online casino for a week, gathering interested users, guiding them through the funnel… And then comes the moment of truth - the player makes their first deposit. For you, as an affiliate marketer, this moment is the financial result you’ve been aiming for. It is this first payment that the abbreviation FTD hides, which serves as the foundation of many affiliate programs in the iGaming world.

SMS links are clickable hyperlinks designed to make mobile interactions between businesses and customers faster and easier. Essentially, they fall into two categories, each solving a different mobile communication challenge.

Sunscreen? Packed. Passport? Ready. Hawaiian shirt? Definitely. But before you switch off and head out for that long-awaited break, there's one last important task to complete: setting up your out-of-office (OOO) email.