About the Client

“SushiPizza” is a food delivery service actively scaling its online order operations (brand name changed due to NDA).

Objective

Increase the number of orders through a promotional SMS campaign targeting the existing customer base.

Solution

Netmill implemented an official SMS broadcast aimed at engaged customers  those who had previously placed orders. The message emphasized limited-time discounts and exclusive offers. It concluded with a contact number and a direct link to the website.

Promotional offer: “Discount week”

The website featured a time-limited promotion that included:

  • 18% off for self-pickup orders

  • 28% off all dishes on the customer’s birthday

  • Special “Luxury Roll” menu item: black rice with salmon or eel

  • “Buy 1, get 1 free” on all sets the second set was automatically added as a gift

City-wide delivery was available for all orders.

Total spend €790
Messages delivered 28,100
Messages read 18,900 (67%)
Website clicks 2,260 (12%)
Orders placed 76
Revenue generated €2,730
Conclusion

The SMS campaign effectively re-engaged existing customers and drove a noticeable increase in orders. This case demonstrates the strong ROI potential of targeted SMS marketing for delivery-based businesses.
Netmill is ready to launch a profitable campaign for your brand, let’s talk.